The Roadside Revolution: A Zero-Commission Business Model.
Three entrepreneurs, traveling to a distant meeting, decided to pause at a humble roadside tea stall. While taking asip of tea could see through the window, one noticed dozens of old vehicles parked in an adjacent plot. Curiosity led him to investigate.
The owner revealed his ingenious strategy: zero commission on vehicle sales. Instead, he relied entirely on goodwill payments from both buyers and sellers. His highway-side location provided maximum visibility, attracting customers naturally. Sellers appreciated the prime parking spot, while buyers found the convenient location appealing.
**The Takeaway:**
Sometimes the most profitable business models aren’t about maximizing immediate revenue, but creating value for all parties. By focusing on location, convenience, and trust rather than rigid commission structures, this entrepreneur built a sustainable business that thrives on human generosity and mutual benefit.

